Marketing Digital

AccueilMarketing Digital

With the explosion of the Internet, the emergence of social networks, search engines and new technologies, digital marketing has become a major factor in the success of companies of all sizes, and a real asset for promoting B2C and B2B activities.

In a highly competitive environment, the aim of every digital player is to be identified by their target audience, to stand out from the crowd with appropriate content that converts prospects into customers, and to measure the relevance and performance of their online strategy.
More cost-effective than traditional media and with better conversion rates, Digital Marketing is a major asset to consider in the customer journey.

To meet these challenges, our expert consultants will guide you in designing and deploying your digital marketing mix in project mode, from conception to analysis, in order to generate traffic and give visibility to your products and/or services. We work across the entire value chain, from audit to strategy design and management, on all digital levers with a user-centric approach.

Our solutions

Search engine optimization (SEO)
  • Site audit
  • Identification of strategic pages and affiliated keywords
  • Optimization of content and SEO tags
Search Engine Optimization (SEA)
  • Analysis of existing situation
  • Strategy design with choice of keywords, landing pages, group ads and ad content
Campaign deployment and management
  • Affiliation
  • Social networking
  • Mailing
  • CMS deployment and management
  • Content creation
Web analytics
  • Marking plan
  • Identification of KPIs to monitor
  • Datavisualization
  • CRO of campaigns
  • Analysis of acquisition levers and platform performance
  • Tool migration
  • A/B testing

Clients Benefits

  • User-centricity as a core value > Construction of user-personas adapted to your targets, challenges & objectives by taking stock of the current situation and comparing it with the ideal vision
  • Data-driven approach > Strategies are built on data analysis and interpretation, enabling progress to be measured over time
  • A continuous improvement methodology > Tactical adaptations to best meet strategic objectives, based on a continuous improvement methodology and data analysis
  • A tailor-made offer > Adapt to your needs and design a customized support package, including all or part of the levers
  • Synergy with product and customer visions > Cross-functional approach or in collaboration with product departments
  • Innovation at the heart of our processes > Constant monitoring of innovations and technology watch to propose innovative solutions that meet your needs
  • Supporting change > To ensure the long-term viability of your digital strategy, we can train and support your company’s digital marketing professionals


Our “down to earth” methodological know-how is reflected in our skills clusters, made up of experts in UX/UI, Product Management, AI, CRM and Data.


  • A mastery of context forged through numerous assignments within major Customer Experience, Marketing, Digital and Customer Relations Departments, where our consultants understand the complexity of various business sectors such as retail, luxury goods, industry, banking, insurance and services
  • Certified experts: Salesforce Commerce Cloud, Google Analytics, WooCommerce
  • Ability to manage web agencies and knowledge of IT environments to collaborate with both technical and business teams
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